Case 4: STMicroelectronics

STMicroelectronics NV (commonly referred to as ST or STMicro) is a European multinational semiconductor contract manufacturing and design company. It is the largest of such companies in Europe.

Case Context: The project introduces a digital service designed to support Human Resources in managing workplace conflicts and improving employee well-being. The system collects and analyses data related to employees’ stress levels within the working environment using STMicroelectronics' board STM32G474RE. The goal of this challenge is to explore the potential applications of this new technology, for example, by utilizing ICT tools such as wearable sensors, online surveys, and data analytics platforms. The ideal solution aims to integrate the current state of the project, enabling better detection of early signs of tension, identifying recurring patterns, and suggesting interventions to mitigate conflicts. This innovative approach combines data-driven decision-making with organisational psychology, offering an interactive AI assistant tool for companies to foster healthier and more productive workplaces.

Case description: The key challenge is to identify a sustainable business model that balances employee privacy with organisational needs, while ensuring adoption by both companies and workers. Potential go-to-market scenarios include offering the solution as a SaaS platform for medium- to large-sized enterprises or integrating it as a module within existing HR management systems.
From a business environment perspective, the market for employee well-being and HR analytics is rapidly growing, with increasing competition from established HR software providers and startups in the digital health space. Partnerships with wearable device manufacturers and data analytics providers could strengthen the solution, while suppliers of secure cloud infrastructure will be essential to ensure compliance.
Sustainability and ethical issues represent a critical factor: the technology must comply with GDPR and labour regulations, and be perceived as a tool for employee empowerment rather than surveillance. This involves addressing legal, social, and cultural barriers in different markets, especially within Europe, where data protection is highly regulated.
The expected contribution from students is a critical evaluation of alternative business models and technology deployment scenarios, including an analysis of competitive positioning, ethical considerations, and market entry strategies. The final result should provide actionable recommendations on how to maximize business potential while ensuring trust, compliance, and a positive organizational impact.